In 2013, visitation to the Gettysburg area is expected to surpass four million people. Ciminera stressed the importance of pre-planning, communication, teamwork, and enthusiasm as actions that will get businesses through the year. Business owners and community members should refer to the Web site www.gettsyburgcivilwar150.com for continually updated information.
At the seminars, Ciminera stressed that businesses need to plan. Business owners and managers need to be aware of different types of customers and to plan products and promotions accordingly. Additional ways to plan include having staff meetings to start talking up events, and to inform employees about expectations.
Each of the four meetings was developed for a different industry in the tourism community—retail, lodging, restaurants, and attractions—to discuss individual needs that matter to those businesses. Norris Flowers, president of the Gettysburg CVB said, “We wanted these meetings to be very effective in informing the community of what’s in store this year, and to understand the concerns of the businesses.”
To help businesses plan for the 150th anniversary, Avalon Foster is also offering a readiness assessment and analysis to individual business to optimize their services and profitability. The assessment metrics will vary by business type, but include a thorough and strategic review of the business’s processes and capabilities.
Ciminera is an experienced professional with more than 20 years of experience in project management and executive leadership with both profit-based and nonprofit organizations, including hotel and restaurant management, strategic planning, and financial management. He was a director for Veteran’s Stadium in Philadelphia, and held key executive management positions with ARAMARK, Hyatt Hotels, and Odgen Allied Leisure Services. He also managed marquee events such as the opening of the Philadelphia Convention Center and Super Bowl XVIII in Miami.